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Budget is usually the first question brands ask — and the one agencies are most reluctant to answer clearly. We're going to give you the actual numbers, because we think transparency builds better client relationships than mystery pricing.

The short answer: an AI-assisted brand film in Singapore costs between SGD 5,000 and SGD 40,000 depending on complexity, length, and what's included. Here's the full breakdown.

AI vs traditional production costs

Traditional Production
SGD 30K–120K
For a 30–60 second brand film
Full crew (director, DP, gaffer, art dept)
Location permits and logistics
Talent fees and casting
Post-production house charges
4–8 week timeline
AI-Assisted Production
SGD 5K–40K
For equivalent deliverable
Creative direction and concept
AI generation and art direction
Post-production and colour
Music licensing and sound design
1–3 week timeline

The pricing tiers explained

Package What's included Timeline Price (SGD)
Social Content Pack 3–5 x 15–30 sec clips, 1 concept direction, basic colour grade 5–7 days 5,000 – 10,000
Brand Film (Standard) 1 x 30–60 sec film, full concept, music, 2 revision rounds 10–14 days 12,000 – 22,000
Brand Film (Premium) 1 x 60–90 sec film + cutdowns, VFX sequences, full post 14–21 days 22,000 – 40,000
Campaign Suite Hero film + social variants + stills, multi-platform delivery 3–4 weeks 35,000 – 60,000

What drives the price up

VFX complexity. Transformation sequences, elemental effects, and particle work take significantly more generation time and art direction than straightforward product or lifestyle content. A VFX-heavy film costs more than a talking-head brand story.

Number of deliverable variants. If you need 10 social cuts, a 15-second TVC, a 30-second hero, and a 60-second brand film — each needs individual attention. More outputs means more production time.

Character consistency across clips. Maintaining a consistent character or talent across multiple AI-generated scenes requires more iteration and prompt engineering than single-shot content.

Rush timelines. Standard productions run 10–14 days. If you need delivery in 5 days, expect a 25–40% premium on the base rate.

"The question isn't whether you can afford AI production. It's whether you can afford to keep doing things the old way."

Frequently asked questions

Do you require a deposit?
Yes — we typically require 50% upfront before production begins, with the balance due upon final delivery. For larger campaign suites, we can structure milestone-based payments.
What's included in "revisions"?
Our standard packages include 2 rounds of revisions on the final edit — adjustments to pacing, music, colour, and copy overlays. Major creative changes after the first review may incur additional charges, which we'll always flag in advance.
Can you work within a fixed budget?
Absolutely. Tell us your budget and your goal, and we'll scope a production that delivers maximum impact within your parameters. We'd rather have an honest conversation about what's achievable than overpromise and underdeliver.
Do prices include music licensing?
Standard packages include royalty-free licensed music. If you require a custom score or a specific licensed track, this is quoted separately based on the licensing terms.

Ready to get a quote for your project? Send us your brief and we'll come back with a detailed proposal within 24 hours.